A Bi-monthly comment on creative marketing and how it affects our daily lives.

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Account
handler
receives brief 		Write
brief 		Brief/book
creative		 Creative
starts 		Creative
to client
  Resulting in one of the following:
• Fantasic creative execution! Well done!
• Adequate solution (no time to change)
• Disappointing solution (no time to change)
• Re-brief!
 
   
possible strategic and planning time
 
 
   
possible
creative time
 
 
 
Client brief / brainstorm with 'Brave' strategic and creative team
 
'Brave'
Internal Brainstorm
Strategic & Creative
Account handling
Planning
Production
Specialists
 
Brief formulised
& creative
starts 		Internal
interim		 Client
interim		 Informed strategic and creative proposals to client
 
 
possible strategic time
 
 
 
possible creative time
 
 
 
competitive analysis / resources / production / planning