Building the Brand

Strategy and Creative implementation.

Example:1
Chartley
A high end exclusive bathroom product distributor.

In the proposal we explore the current brand legacy and equity both internally and externally, establish a clear vision and how to achieve it including: Brand personality, brand definition, main and sub proposals, the key creative elements and corporate identity and tone of voice.

Chartley brand master 2.8MB

Example:2
eco-scuta
An electric scooter rental business start up

In the proposal we explore Target Audience analysis, examine budget splits, marketing plans and associated costs

eco-scuta marketing plan 1.8MB

Example:3
Sysco
Providers of interactive solutions for the visitor attraction market. Sysco aquired Delta who are technology hardware creators to complete their offering to clients

In this proposal we consider a branding strategy, to bring together the core strengths of Sysco and Delta in a seamless and natural evolutionary way both internally and externally. To shout about the new product suite exploring new market opportunities, all underpinned by the proven competencies of the Sysco brand as a foundation. To simplify Sysco’s offering with clear concise ‘sales aid’ messaging creating demand in existing and develop new markets.

Sysco Delta brand 864kb