brave:creative marketing

A Bi-monthly comment on creative marketing and how it affects our daily lives.

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	"It's all about putting the right team together to suit the brief"
The role of Creative Marketing is to help improve the customer experience of buying and using the product or service. As audiences become more fragmented mass media campaigns are giving way to more targeted initiatives relying on sound knowledge of consumer trends and responding to them as individuals.

This simple statement sums up Andy's approach to the marketing issues of today and the future.

Andy's career started with Maximum Advertising in 1985. He rapidly progressed and by 1989 he was Studio Head managing 11 staff. Clients included; Zanussi British Airways and Sony UK.

He went on to form his own creative agency Summit Solutions. The company rapidly grew and at it's height employed 15 people. Clients included; Porsche, Carlsberg-Tetley, Thames Water and Ogee Cosmetics. The company was sold in 1996 and Andy became a Strategic Creative Consultant working closely with the marketing departments of clients such as Elsevier, Butterworth-Heinemann, Melita and Craigie-Taylor. He rejoined Mi in 1999 as Managing Director and subsequently Executive Managing Director in 2002 overseeing 42 employees. His belief in a strong creative culture culminated in the Agency winning its first awards notably an ISP UK Gold and ISP European Gold for a Sony staff incentive.

In January 2005 driven by a desire to bring highly talented 'partners' together as and when required he formed 'Brave Creative' in effect a 'virtual' Agency which can respond with the necessary experienced individuals when needed but without the overhead of traditional agencies which form the basis of their high charge out rates.



	Mark is a freelance innovation and insight consultant with more than 20 years blue chip experience and cross-industry exposure.
He has worked on global projects for corporate organisations in both the private and public sectors. He trained as a creative with an emphasis on identity and brand design management. He then progressed through client directing and strategic planning before now working as an independent consultant – combining his creative background with the more analytical thought processes of strategic planning to help clients align their brand experience with their brand promise across all communication channels. In this way Mark has secured trusted relations advising senior decision makers of global organisations on their brand strategy as well as mentoring and leading creative and account management teams.



	Advertising & Art Director / Writer for TV and Radio
Advertising and media specialist for over 20 years. He began his career as an Art Director moving on to Copywriting and Directing. A strong understanding of BTL, TV Programme Sponsorship, TV programming, mobile and Interactive. A firm believer in the ‘big idea’ Simon specializes in briefs that require a deep understanding of strategic and creative goals.



	Sean drives his bus with only one gear, “P” for Positive, his shock of red hair apparently fuelled by an oversized dynamo. This bus doesn’t stop often but when it does you can be sure another leading designer has just climbed on board.
Antonio Citterio, Christo Lefroy Brooks, Roberto Palomba, Alberto Alessi and most recently Ross Lovegrove have all placed their trust in Sean to drive their brand.

Over the past ten years Sean has proved his mastery at accelerating brand exposure and acceptability within the UK and European interior design markets. As the Sales and Marketing Director for bathroom industry pioneers Davroc Ltd, he developed and delivered a global strategy and marketing concept for the Lefroy Brooks brand.

Product placements and projects include the entire London County Hall development, The Grosvenor House, The Royal Garden Hotel, Hotel Tresanton for Olga Polizzi and the Villa Feltranelli on Lake Garda for Robert Burns.

In January 2007 Sean launched his new company, Alchemy Award, which is dedicated to the celebration of quality design before the dollar!

“For me it is all about freedom, care and passion, without these “quality” cannot be present in any object.”



	Susan has started her career in the animation industry working on commercials for Club Med, Kellogs, Now That’s What I call Music 1 (they’re now up to 73 which shows how long ago this was!)
She then moved into ‘live’ film and video production working as an editor and producer in the training film industry for Melrose and Video Arts, picking up a fair few awards on the way.

Over the past 10 years she combined her skills in video with new media and is now a director keep-up-to-date productions limited and new media video producer specialising in learning, she has also worked as a feelance producer for online productions such as Channel 4’s Breaking the News, BBC Foods Get Cooking and INSIDEOUT for the ENO.



	Having decided in 1996 to learn about this new "interweb thing" Martin's online knowledge and experience has progressed rapidly to a stage where he can now claim some of the world's leading B2B & B2C companies as clients.
Atari, BT Wholesale, Cisco, Danone, DoH, Ogilvy Interactive, Pedigree Foods, PriceWaterhouseCoopers, Sony & Sony Ericsson are just some of the companies that he's developed websites for.

Now primarily focussing on the design and deployment of CMS (Content Managed Systems) he's on hand to offer help and advice to ensure you get the best online solution.

John wrote his first ad for the Army at the age of 20. Today, 25 years later, John is getting quite good. He writes ads, brochures, websites and DVD/CD sleeve notes for clients such as Miele, Pentax, Sony, Comic Relief, The Beckham's and Barbie. He is one of the members of professional writers known as 26.